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This acquisition consolidates Caerus as a leading provider of white or private label dating sites in the international market.
Caerus AG, the owner of Dating Factory has acquired Datech Ltd., better known for its private label platform World Dating Partners. Both companies have offerings in multiple languages and dating niches. Traditionally World Dating Partners has been stronger in English speaking countries while Dating Factory is very strong in mainland Europe with its variety of languages and cultures. The two companies will continue to be operated separately, however many synergies exist, allowing for better efficiency and improved services for its partners and members.
“The companies will be operated under the principle of two companies, one team” says Tanya Fathers, CEO of both companies. “Both platforms have unique features and USP’s, so it makes sense to keep them separate, however there are many back office functions such as management, customer support and software development among many others that can be combined. Furthermore, the strong presence in the English speaking markets brought by World Dating Partners strengthens our position for our expansion into the USA. The management team at Dating Factory has a proven track record in the dating business and will apply its expertise to driving both platforms to even greater success.”
According to Fathers, Dating Factory will benefit by using WDP’s intelligent advanced matching system that will help to grow its regular dating properties and increase conversions for its partners. Dating Factory will also improve operations of World dating Partners using its own advanced technology and management experience as well as provide local presence and account managers for all affiliates of both companies in USA, UK, Switzerland, Italy, Czech Republic, Germany, France, Sweden, Spain, Brazil and Japan. To conclude Fathers commented “this first acquisition makes a lot of sense as it brings us a good way forward in consolidating a truly global offering in the white label dating field, and the benefits over and above from the saving from synergies are obvious, for example, among many, a much larger database for cross-selling opportunities, and a wider variety of sites to promote for our partners”.
DatingFactory.com was established in 2009 and provides private label dating platform to more than 18 000 web businesses worldwide, DatingFactory.com operates in 15 languages, 40 niches, and has a global data base of millions.
World Dating Partners established in 2001 is one of the largest and most successful, independent providers of dating solutions in the world today. World Dating Partners is a global private label dating platform available in multiple languages. World Dating Partners was the first platform to develop the opportunity for its’ partners to operate in niches and multiple languages worldwide. The platform was launched early in 2005 and is one of the top private label brands in the market today.